Bob Cotton, is a new media analyst and creative developments director of Edutainment Centres, an agency specialising in e-business consultancy, training, and media marketing design, based in the Isle of Wight. He is also external examiner of the MA in Communications Design at Central St Martins and new media design courses at the University of West England and Bournemouth University.
FUTURECASTING DIGITAL MEDIA
Bob Cotton's Futurecasting Digital Media is the definitive
guide to predicting trends and planning new businesses and products against
a backdrop of continuously evolving media technologies.
Are you equipped with the foresight and the right tools to filter the important
developments? This book will tell you how technology forecasting works so
that you have control of inventing your future.
While we can only guess the extent of the impact of new media in the future,
we can prepare ourselves somewhat by understanding the range and nature of
the technologies involved. This book will help you build an overview of what
is happening now, and how media will develop over the next decade.
Bob is also the author of E-INNOVATION in the
Express-Exec series published by Wiley-Capstone (January 2002) and has just
been commissioned to write another in the same series, on E-SELLING.
His previous books include:
UNDERSTANDING HYPERMEDIA (Phaidon, 1993)
UNDERSTANDING MEDIA 2000 (Phaidon, 1998)
YOU AIN'T SEEN NOTHING YET (ICA Publications, 1999)
